Game Tech 腾讯游戏云线上沙龙-东南亚/日韩专场原创

各位小伙伴大家下午好，我是今天的大家主持人林N，那非常欢迎大家准时来到了由腾讯主办的game Tech线上沙龙游戏出海四大区域合规政策四机解读，那今天是我们第一场东南亚日韩专场的这个专题解读，那在游戏出海的这个大趋势以下呢，其实不同的国家和区域都有着非常这个繁杂的合规政策和条款啊，那都是非常的让人摸不着头脑的，那今天呢啊，腾讯云非常荣幸的请到了合作伙伴瑞生国际律师事务所的五位资深律师来给大家去简单的介绍一下啊我们这个。呃，首先我给大家去简单的介绍一下啊，就是绿我们请的这位合作伙伴啊，瑞生国际律师事务所呢，它是一家全球领先的律师国际事务所，他呢，目前在呃，亚洲、欧洲，中东，美国等啊等等的这个国家和地区呢，是设有了30多个这个呃30个办事处，那他们在协助客户去处理游戏合规和数据隐私安全等等方面都是有着非常丰富的经验的，那今天呢，我们请到了五位资深的律师啊，他们分别是他是伦瑞伦敦的合伙人啊，他也是同时兼任了这个金融科技业务组啊，还全球联系主席，以及这个外包行业行业组的负责人，那他也是数据和科技交易业务组的重要成员，那在呃在这一块已经拥有着超过25年的丰富经验。

那第二位老师呢，是KA董凯人呢，他是啊瑞生香港的合伙人，那目前是领导者亚洲数据及科技交易组，那他呢在呃跨境商业啊，外包啊，科技媒体以及隐私业务这一块都是有着非常的丰富的经验的啊第三位呢，我们今天请到的是呃高木明，他是瑞东京的合伙人，那他在这一块呢，也有着将近20年的一个咨询的经验了，那也是非常的呃，有着丰富的经验，也是经常就这个复杂的，呃并购交易啊，公司治理和融资问题，那都为国为日本啊，然后还有还有呃国际的客户都去提供了咨询，那今天请到的第四位的嘉宾呢啊尹珠浩啊，他是韩国太平洋律师事务所，他B这家公司的啊，他是负责他是科技媒体，电信呃业务。

的合伙人啊，那在他在呢，新兴呃这个颠覆性的科技领域呢，也是有着非常丰富的经验啊，比如说呃，像电信啊，隐私合规啊，电子商务啊，呃，区块链金融科技和人工智能AI这一块都是有着非常丰富的经验的啊。我们到的第五位的这个律师呢，呃Frank，然后是呃瑞生新加坡科技交易数据隐私以及安全组的业务组的律师啊，然后我们今天请到的这五位的瑞生国际的事务所的资深的律师呢啊今天会呃为大家去介绍一下这个呃拓展日韩还有东南亚等等的这个亚洲的市场的整体的这个法律，还有还有分区域的这个法律的问题的呃以及实物，那今天整体的演讲的内容的话，会从两个方面来出发啊，主要是会包括到呃第一个方面呢，会去从游戏出海过程中啊，然后呃可能会遇到的数据隐私合规，呃网网网络安全问题等等啊，然后都会去进行一定的分析啊，比如说呢呃隐私框架适用对象，主要合规要求，罚款和执法。

实际风险等等啊，然后以及怎么样去采取这个关键的实际行动的介绍啊，都会去进行一个介绍，那第二个的话是会啊，第二个方面会从以上提到的日韩东南亚的等等的这个地区啊的特定的问题去进行切入，并且呢，也会去给大家去提供到一些呃常见的一些问题的这个操作手册呃的热图啊，来帮助大家去进行一个避坑。

好，以上是呃，关于我们今天请到的这个五位资深律师的一个介绍啊，那我们同时也会有腾讯云的这边，呃，张山老师会给我们去做一个呃，移动推送的这个介绍的方案。好，那我们的课程呢，稍后就即将要开始了啊，那在此之前呢，我这边还是要花一分钟时间给大家介绍一下我们今天整体的直播的流程啊，今天首先是会有五位这个瑞生国际的演讲嘉宾，会有将近一个小时的这个演讲啊，然后在这之后呢，我们会有一个15到30分的QA环节，那大家所以在听直播的过程中呢，如果有任何的啊疑问呢，想要去问问我们的这个，呃，演讲嘉宾的话，都是非常欢迎在我们的评论区提出的，那因为这一次呢，我们是在多平台去直播啊，所以但是大家不用担心啊，我们每个平台都有小助手会去统一收集到大家的问题，并且在我们后面的这个演讲完之后的QA环节，然后去进行一个统一的解答，所以就是欢迎大家去踊跃提问了，这是非常好的一个机会。

好，另外也温馨提醒一下，就是因为我们啊本场的直播呢，是没有啊回放的，那因此呢，我们是在直播之后会去提供到这个演讲的PPT，然后方便大家去进行我们今天的这个演讲内容的呃了解，所以大家如果是想要获取到我们这个会后材料啊，或者是啊要去咨询到任何业务问题啊，我们现在屏幕的左侧是有一个这个啊小助手的企业微信的，那大家可以去添加去截屏扫码啊，然后可以添加到我们的小助手的企业微信，那可以去呃提任何问题，或者说去咨询任何问题，并且呢，我们在会议后三个工作日之内呢，都会去跟去确认啊，并且为大家来提供到会后的这个相关的资料啊。

所以大家啊，如果有兴趣的话，是可以去加我的小助手的企业微信的。好的，那我这边也先废话不多说啊，那我们接下来就正式开始今天的演讲啊，首先有请到国际的五位嘉宾吧，啊，来给我们带来今天的演讲，好，有请。Hi I'm Andrew mole and I'm a senior partner in the data and technology transactions practice here at latehthe m wains today we kick off an exciting workshop series where we will be looking at the legal and regulatory issues that arise when launching games in the global market over the course of four workshops we will be looking at issues to consider when expanding into key regions in the world first we'LL take a look at navigating issues across southeast Asia Japan and Korea second will turn to the middle east。

In our third workshop we're going to move to the United Kingdom in Europe and fourth and finally will take a look at North America each region of the world comes with its own challenges a solution that works in one place may not work in another the goal of course is to find a way to navigate these challenges efficiently carefully and with the support of legal counsel who understand and appreciate your vision。We at letheel was advise many emerging and global companies each and every day on the challenges of navigating laws across multiple markets we're excited to draw this experience to share what we'have learned with you we think you'LL find this series insightful interesting and full of practical ideas for managing complex issues in each market today we're going to talk through southeast Asia Japan and Korea but before we jump into the detail I want to hand over to CU and donovan who leave the data and technology transactions practice in greater China and southeast Asia to set the scene for our exploration of the legal landscape。

Thank you。Thanks Andrew before we start we have a few housekeeping items to note today's session is expected to last about sixty minutes if you have any questions you'd like us to answer during the presentation you can enter those into the q a box at the bottom of your screen or you can wait until the end of the session where we will have a live q and a and you'be able to ask you question then。Now when launching a game overseas there are so many issues to consider just to work out what laws and regulations apply in where the key risks are we first look at well what is the gaming model in some cases you may be the publisher and the developer sometimes you may be the developer only in the license and licensed the game to a local partner to publish。

In other cases you may be the publish you only having lice the game or development kid from a third party and in other cases you may liceing content say in emerging or a well known brand and develop and publish the game as a lie。And in some of all of these situations you could be managing the back end processing the data of game users whether without direct relationship with the game themselves each of these models raised different legal issues for our workshop series we're going to touch on all of these models offering insight into the challenges that arise at how to manage the risks。We look at what type of game is it on one side of the spectrum we have an offline game with no online connectivity other than version updates and support and on the other side that of the spectrum we have a fully featured online mmo with virtual items of advertising and more recently we'VE seen the emergence of n f ts is an additional layer used to monize what would otherwise be a traditional game games can be targeted at the world at large so called general audience game all they may have a particular demographic such as children or mature game for users of a certain age the extent to which the game falls into any of these categories all determine what legal challenges lie ahead a solution that works for a mature game with virtual items and limited online connectivity may not works a that appeals to children and what about other activities and features that are involved in the game。

Of course it isn't just about the game itself issues arise around so many other areas of gaming in each of the territories we are going to walk through。Game play does the game play feature MAT content or content which is sensitive in a particular region is their chat can use the chat to each other and what measures are in place to protect users from online harms and content can users create their own content。

Or post to online forms within the gameang community and again what processes are in place to review that content and ensure that is appropriate takedown measures is there social media connectivity the ability to log in VIA social media apps or to share a game play clip。Is there virtual items sales does the game sell skins tool sticks or other items and is that through the App Store or another platform are there any brand ts or any content be licensed for the game things like tans with new movies or TV series or popular toys。And then advertising will the game feature advertising such as banner ADS or have ADS it allow users to earn things like virtual coins of consumerables are they going To Be promotions and what sort of promotions of plants such as posting clips on Instagram using a promoted hash tag or giveaways competitions。

What about tournaments will the game run tournaments will least be operated online or in person who will run the tournament and what prizes can you offer what about live streaming will the game feature live streaming will be promoted for live streaming on other platforms and what are you going to do about any cheating what measures are in place to prevent cheating or harassment and how those weightigh against the risk of harm to a use up and in find App Store rules which platforms will the game be launched on what restrictions may kick in when it comes to use of things like device identifiesers but our workshops our primary focus is going To Be on one of the most highly regulated areas today personal data for each region we're going to offer an overview of the landscape with the regulation of data as well as key risks for games whether it be how to ensure appropriate consent to processing a data sharing data storing it transferring it or using data and new and exciting ways this isn't intended To Be a perscriptive description of the entire。

Parity of all of the local laws but rather a practical look at the key legal risks we often see when launching games in these markets over the next workshops you are here is referre to things like global standards now while there's no such thing as a global privacy standard when we talk about things like this what we mean is that the laws in a particular market a consistent with highly regulated modern markets meaning that adopting a high standard of compliance will in most cases satisfy most requirements in that jurisdiction。Topics that will cover include personal data what's covered and what are the rules of processing special types of data how do you do data mapping and how does that need To Be documented do you need to obtain consent from gameers and what should that look like what sorts of disclosures do you need To Give in things like the privacy policy how do you transfer data and if you sharing data with the parties what sorts of contracts do you need in place are there any requirements to store data within a particular country do you have to register your entity or make appointments in a particular market are there any special things you need to do if some of your game gamers might be children do you need to carry out impact assessments before you release for example in new feature drop and what rights to the game have what can they request when it comes to their data。

Look at incident reporting if something goes wrong if there's a data incident what sort of reports need To Be made to regulator and to users and find the enforcement what finds and penalties could apply if things go wrong the second area we're going to look at after data we'LL be looking at other issues that come up generally when'looking at launching again in a region these are things like consumer protection IP rights and take down use the terms online harms content moderation censorship surveillance the potential liability for content and user generated content gain licensing advertising regulation of competitions and promotions and App Storere compliance。

For these other issues we aim To Give you a flavor of what issues are especially in this particular market rather than a comprehensive breakdown of each and every issue this seems to help you focus on what the real risks are instead of being overwhelmed by all the detail our goal by the end of each workshop is really simple firstly you'know the key consideration for processing data second you'LL know what other legal issues are likely to come up and finally you have a sense of what tools and changes you can implement to address those risks。Today we're going to start with southeast Asia Japan and Korea now southeast Asia is a region with over six hundred eighty million people or almost ten percent of the world's population half of this population is considered Urban and incredibly eighty two percent of this Urban population reported the gamers by some estimates there are as many as two hundred and fifty million mobile gamesrs in southeast Asia so this makes it a huge market for games and a popular first choice for expansion。

We're going to look at southeast Asia in two groups today firstly markets we have limited regulation or historically limited levels of enforcement based on public reports we call these basic markets places like bru eyema Cambodia team or less allow secondly we'look at markets with sophisticated regulation emerging regulation or whether historically active enforcement we call these active markets these are places like Indonesia the Philippines Thailand Vietnam Singapore and Malaysia we'LL spend most of our time on the second category active markets。

But firstly looking at that first group of countries but I doesn't have any specific data protection legislation and historically that hasn't been much enforcement at all there is a proposal to introduce some laws so we could see some changes in the future but for now it's quite a loosely regulated market。For burmer or manma again there's no specific data protection legislation where we find privacy rights are in things like the constitutionation these are supplemented by some sectoral laws where you have specific rules around types of industries but again there's nothing specific overriching when it comes To Gaming in Cambodia we don't have a general overriching data protection law like the other countries we just looked at we do have some e commercece rules and and consumer protection laws that address in roundab about way some data protection elements but again it's not considered a high risks market from a regulatory perspective in team or less we again a face of the situation where we don't have a general data protection regulation but we do have constitutional protections for privacy so why it is something that needs To Be considered for gameers in this jurisdiction it's not something that we tend to see a lot of focus on and then finally in allow again we don't have overriching privacy regulation what we do have。

Have is some regulation that reates electronic transactions so that impacts things like the sale and purchase of virtual items in games and that looks at things like consent data attention and data deletion for those records。We'move on now to our active markets and the first one we have is Indonesia now Indonesia like the countries we just look at doesn't have an overrichction data protect law there is a pro to introduce some privacy protections and that is consistent with global standards but what we do have us some very prosscriptive regulations there are in a mm of different laws first there's a statutory right of confidentiality and a person is prohibited from any kind of activity that involves so called tapping of information transmitted through a communications network such as chat on a game second if you provide a game then you are what is referres it as an electronic systems provider and this means a few things it means you need to obtain consent to using data of those users you subject to what we call a purpose limitation this means you can only use data for what you really needed for if there is a data incident such as。

The data breach or accident leak of data you need to notify the game users and appropriate law enforcement government authorities at the first available opportunity and you need to retain all personal data for a minimum of five years from the data collection now in many cases organizations to concern that doing so actually runs contrary to the principle that you shouldn't keep data longer than you really need it so market practices actually quite different and we haven't seen this enforced now fail to do these things can lead to some pretty significant criminal penalties with things like eight years imprisonment if there is UN lawwful access the data ten years imprisonment for a lawwful in interception of that chat communicationation or ten years imprisonment for failure to delete data so for a company this could be enforced against officers which could include not only directs but employees that are involved inones as well so that's data but data isn't the only consideration in Indonesia there are other strict rules that we。

To consider now there are broad content moderation rules that apply and in some cases you need to censor up what's called negative content and this has been interpreted quite broadly in practice it means that any sensitive content needs To Be moderated some examples of things like religious content。There's been a recent criminal case where an online platform is prosecuted because it didn't remove an instance of alleged blasphemy towards it Islam。

In another case content relating to the separatist movement in west papa was the sensitive。Other things that are concerning things like defammation of public figures celebrities political figures government officers and then any content that involves LG b t q gender of certain sexual issues again can be considered sensitive in fact certain government regulators have the power to issue a take down notice and a warning by email and the platform has to take action in response to that within twenty four hours all the game could be blocked all of the terms relating to the game also need To Be made available in the local language in Indonesian and the Indonesian language is always going to prevail so it's very very careful To Get the terms to write the government has actually extended existing national sports regulation to cover e sports meaning that any tournaments have to comply with the laws design for what's more traditional sports if the game contains advertising there are prosscriptive rules around how the aid can be displayed and what content is permitted and the game needs to provide a function to close skip will dismiss any ad。

Finally there are risks to a platform if it allows users to interact will send user generateerd content if there are harassment or claims made about someone posted by a user that are untrue but the user and the underlying platform can in some cases be heldliable for defamation now we're going to turn to the Philippines here we have one of the historically most comprehensive data protection laws in southeast Asia the regulators also extremely active and in the past several years we'VE seen the issue over hundred advisory opinions on things like data Bach management notification regarding automated decision making the designation of data protection officers carrying out assessments and access to personal data so this means that the environment is a little higher risk than some of the other markets we see in southeast Asia。

What's more a recent proposed amendment to the data protection or which is intended to take effect later this year or at even more specifically ensuring that the law applies to foreign companies that are doing business in the Philippines like foreign game studiOS and adding criminal penalties for contravention of the law the games there are specific issues that need To Be addressed for the Philippines。Particularly a child cannot validly provide consent so the consent of a parael guardian is required from them to sign up to a again an annual report must be delivered to the data protection regulator explaining any data incidents that have occurred any sharing of data with third partyies's use of third partyty API services rad partners requires a data processing agreement consistent with the legal requirements a company needs to appoint a data protection officer and users have a variety of rights under the law exercise to access correct and delete their data which is where the majority of the regulatory enforcement action has come from but of course as in Indonesia the issues to consider don't stop with data but the key issues are copyright andfringemen and take down。

It's a little different to other markets in the Philippines generally if there is user generated content the game of platform won't be held liable even if a request to take down that content you receive from the copyright holder in fact removing the user content without notification could lead to issues from a data protection perspective so the copyright infringement and take down procedure needs to really carefully account for the risks of both IP infringement and data protection there's any advertising then the user must be given specific details regarding the reason for the advertising and how any targeted advertising works unlike some other jurisdictions in Asia there's no legal requirement to present terms for the game in the local language but if a foreign company is providing service or game in the Philippines and it chooses not to register its business operations locally then it's prohibited from bringing any legal claims。

What this means is that a foreign company that doesn't register is not going To Be able to prosecute game for things like happening in game using exploits or even harassment of others in the community if that gamer is in the Philippines。Now to talking through Singapore Malaysia I'LL hand to ester frankns in our Singapore office thanks Karen so now we're going look at Singapore like the Philippines singapores data protection laws are some of the most comprehens of in Asia they also have a very active regulator the regulator releases multiple judgments each month relating to infringements including relating to data bridges accountability issues in failure to obtain users consent the pdpc which is the data protection regulator has either issued organizations warnings or imposed directions requiring them to you know correct the infringements and also to pay financial penalties and the laws in recent years have been updated to increase the possible fines to ten percent of the turnover in Singapore or one million dollars whichever is higher and to also introduce mandatory data breach reporting this means that the environment is higher risk than some of the other markets in Asia although the laws themselves。

Are in some ways not as onerous because Singapore generally takes a business friendly approach thus includes that some of the recent changes to the data privacy laws in Singapore have introduced concepts of being able to use data without the users consent for business improvement purposes and for other legitimate business interests。For games the specific data protection risks the matters that need To Be addressed are the security of data data breach is the single LA largest risk and Singapore as that a huge focus of the regulator and there is now mandatory de b reporting to the regulator and also to uses if the Bach is significant enough the processing child data is also an area of interest for the rigul because it considers that such data is sensitive。

Any processing of data in Singapore needs To Be reasonable and whether the datas children's data may impact their assessment uses of the right to access correct and withdrawal consent to processing Singapore has also introduced the right of portability which came from the EU and this means that dad will need To Be able To Be transferred to other parties such as other gaming companies which could be your competitors there are still yet to take effect though certain matters need To Be address when transferring data to third parties and overseas lacking at the jurisdictions such as putting in place propertyability agreements that ensure the data is predicted to the standards and Singapore that also needs To Be internal and accountability documents such as privacy policies that employees follow so that they ensure that they protect the data and the company also know to point a data to protection officer。

So now let's look at some of the other key issues for games in Singapore so a big issue is content moderation there is a number of laws in Singapore that prohibit certain contentent and would OB to remove such content effort it becomes aware always directed by regulator or the government this includes material that is objectional on the grounds of public interest morality public order public security national harmony religious or political or otherwise as false。This new specific laws that cover fake news and foreign political interference known as poffma and fer respectively these have god ambit and enable government members of parliament to direct companies to take down content or even put up notices that the content is false。There also proposed new laws for content regulation relating to children and other safety matters these were proposed to march this year and were stillwellating to see when they'LL be introduced so these will require online platforms to put and place systems to ensure a safe safer online environment they'LL cover three key areas and what the first one is child safety so they were require online platforms to have robust systems and place to minimize exposure of children to harmful content these include content filters for child accounts as well as mechanisms for parents to supervisise and guide their children online there's also going To Be requirements for user reporting to users can reports at harmful content and there will also be platform accountability obligations which means the platforms have to report to the public on how they addressing harmful content on their platforms so other matters。

That gaming companies need To Be mindful of is to ensure that they comply with their video game classification to ensure that children are protected from mature content and they also need to consider gambling laws so if there's any element of chance where you can win something within a game there could potentially be will give you money or be swap for money then that may become subject to the gambling laws and be unlawful in Singapore finally there are also copyright infringement and take down provisions and Singapore which means that if a company is notified that there's infringing IP on the platform they need to take it down swiftly otherwise they could be liable for IP infringement。

So now we'gone To Gone on to Malaysia so Malaysia's data privacy regime as comprehens serve and has similar concepts to those in the EU although there are some key differences theres not yet medatory data bte reporting although this is expected To Be introduced failures who imply with provisions in malaysianions at the Malaysia data privacy regime came out to a criminal offens and breaching any of the seven data protection principles attracts SP of up to approximately sixty thousand Euros end or two years imprisonment the unfa a lawwful collection disclosure ended sale of personal data also attracts possible fines and up to three years imprisonment and if a corporate body is found have committed an offens the offices of such corporate body are deemed to have committed the offens personally there are defences to that but this is a this is a very different way of regulating privacy。

So some of the specific data protection risks or matters that need To Be addressed when you're thinking about gaming is that sense of data processing requires explicit consent so that would be separate consent from other from other processing and。Data re attentiontion is more persscriptive than an other jurisdiction so other jurisdictions you might have you can retain data for as long as as necessary but then you delete it but here there's some specific requirements such as you need to review your data that you're storing and if it's inact after twenty four months then you need to delete it theres also uses have rights such as some other jurisdictions and shouldn't matters need to read address when transferring data。

To third parties and overseas such as obtaining the users consent so lack in Singapore in Malaysia you have To Be mindful of content moderation laws that prohibit certain content which is obscene ofensive or illegal this may includes extreme violence depictions of cruelty and any content considered anti Muslim sexual content and nudity。The regulator may find the cat company or banned the game altogether and their have been ancestors of games being banned apparently dante and ferno was banned for aensive depictions of cruelty harish vision sexuality and content that was against Syria and another game called fight of gods was also banned and not only was the game banned but the whole service from where it could be download it was also banned there others content related laws such as defamitry content and that should be that you should be mindful of and similar to Singapore you should be also be mindful of the gambling laws if you if you want to include anything in the game that relates to winning money or or something like money and based on the game of chance so now we're going to turn over to Thailand and Vietnam and I'LL hand you back to Karen thanks ESA we turn out to Thailand now Thailand from the first a juni you will have one of if not the most comprehensive data protection regulations。

In all of southeast Asia the new more effectively adopts what was implemented in Europe back in twenty eighteen which is considered the global benchmark for data protection regulation now for game studiOS operating in Thailand his'week you need Internet even if you are foreign company all of the data protection rule will apply to you in the same way they would apply to a local enterprise you need to have a legal reason for collecting any personal data and the law prescribe specific options which are again largely aligned with what we see in Europe。

The privacy policy for the game needs to describe exactly why that they just being used and list who it's being shared with as well as well they are located now if the studio becomes aware of a data incident that could harm user then it needs to report that b to the t authorities within seventy two hours and games have lots of rights for their data to access correct delete up doubt restrict use and even more。A local representative and the data protection officer need To Be appointed under the ti law and if you transferring any data to third parties or string storing user data in a server outside of Thailand then that requires a data processing agreement and then there are some special provision for inttro group data protection policies so there are some options of managing the regulationations in pretty creative ways now what else should be on the radar in Thailand there are a number of specific considerations things like content modeation now there are specific rules around content published related to the tiro family and it is a culturally sensitive issue meaning that if there is going To Be any use generated content it needs To Be really carefully moderated。

Loop boxes in games are regulated by the gambling acts now a loop box is a system where players receive in game items by lottery and in many cases the players must pay say coupon fe in order To Get a better chance receiving superior items weapons of characters demos that are provided free of charge now this type of game play share similar features to a lottery and this means that it requires a license to operate in Thailand。All games are also subject to review by the film and video censorship committee now committee is required to review all games and they have the power To Ban any content which is against what they call the public order or good moral of the citizen as well as any content that they consider To Be scrutinizing public security of the dignity of the tation so it's quite a broad category of things that they can rely on To Ban the content。

Historically even though all game publish including mobile game publishes are rely to actually obtain a license to sell games online VIA platforms such as App Stores this hasn't always been enforced in the mobile space but the law still technically there and then finally and more recently the government is actually considering introducing regulation to protect children from what they call setic gaming which is to include things like time limits and mandate parental oversightols so again this is something that should be on the radar。We now to inter Vietnam now while Vietnam doesn't have a unified legal framework for data protection it does have a prosscriptive cyber security regulation which touches on many of the same issues and has been used as the proxy data protection regulation in the market the government is going to introduce some new rules and this is going To Be in a data protection degree it wasn'to take effect at the end of last year and it looks like it now when to take effect for another couple of years but it is something it's going to introduce regulation that will align Vietnam with again our global standard。

Under the current law Vietnam requires that all the data for services offered in Vietnam restored in Vietnam foreign entities that are offering good services like games into Vietnam must have a local presence like a local office and any inappropriate data needs To Be sensed and there's no real DeFinition of what inappropriate may be although there's reported examples of things like online harassment and boing as well as films and games that contain violence or sensitive content。

Now while the above is required by the law there is very very limited history of enforcement in Vietnam and there's no publicly reported example of enforcement against foreign companies so this means that what the law says what the government government perceives is the enforcement priorities and market practice are role in the way quite different data localization in particular has been a really hot topic effectively the government has clarified that a less of foreign company receives a warning letternam which notifies that that it must store its data in Vietnam then it is technically allowed to transfer outside of Vietnam so it'something To Be very careful of and be aware that if you receive a note if you receive that letternam then you would be required to store the user data in Vietnam。Now there are are other legal considerations for data protection that'scattered across the constitution and other regulation such as things like civil and criminal codes so for game studiOS this means effectively ensuring that gamers have the right to privacy of communications in their chat that gamers under the age of fifteen at obtainin the consent of their parenter gardenten before they set up a profile account on the game that there are administrative technical and physical measures to protect the security game in its data now if there's any suspected or actual security in involving that data then a notification needs To Be made to as many as three different regulators and the reporting period in some cases as as little as twenty four hours and in some cases as much as five days it is very careful to understand what type of data incident you might be dealing with and there are so called implied rights for gameers so things like to update delete object to the sharing of their data things are implied under the rights under the constitution。

And what else there'a games studio need To Be concerned about in Vietnam there are a wide variety of Vietnamese rules that apply to content within games as well as content generated by user things like propagation of fake news information that could negatively impact children personsonating organizations or individuals or causing damage to so called socialcioeconomic activities or difficulty for the operation of state agencies in Vietnam。

Now if there are more than one hundred thousand users then there are obligations to actually notify the local regulator as well as to set up a communication line with the regulator for things like take down requests in complaints there are new content classification rules which actually mandate that any games that contain ARM combat or characters of draw attention to sensitive parts of the human body must be classified a sixteen plus and ageated as such there is a very prosscriptive and detailed regime in Vietnam for the provision of online games with specific categories of online and mobile games each with their own licensing requirements and licen conditions this includes for example the requirement to register with licensing authority any game that includes online multiplayer。

We'VE seen enforcement action focused on gaming Vietnam in fact a couple of years ago the government actually banned a hundred and forty two games on the basis that they include game content with elements of gambling violence profanity or distortion of vietnames history。I'LL now hand over to here ati and our take youro office to tell us about Japan thank you kare hello everyone I'm sure toi of data back in stock office in a part I'm going to speak about the most recent developments of Japan's the prorivacy law which became effective on first of April twenty twenty two as well the recent incident which is relevant to the amendment Japanese data privacy law is called act on the protection of personal information or API Japan has been recognized by European union as having equivalent bars and regulations of gdpr so the airline of Japan's their privacy regulationations is similar to the regulationations of CT p Japan said Japan。

The policy regulation is quite different from the that of Europe in terms of the enforcement the Japanese authority。It has not been asive so there has been virtually nos where the Japanese authority orders to the corporations the a APP the non Japanese obtain information providing goods or services within Japan so if you connect personal information of your customers re resulting in Japan you must comp with the API。

Thepis requirements and obligations for severals regarding personal information when you obtain information you have to specify the purpose of the use of the information and obtain a consent from the data subject that is the individual identified by the personal information。Once you obtained the person data you have to keep the person data as accurate and updated as possible。And take appropriate measures to secure manage the data so that it is not destroyed or temperable。In order to ensure the appropriateness is not the destroyed temper with。

You have to monitor your employees and as associate provide providers if you haveor your business。In twenty the important reform of the was made and became effect on first April twenty two while the reform consists of pointsive on two points。Transferring the person data to offs observe the party and obligation to report in case of viage before going to the details of the amending let described the instant where one of the largeestt social media service company in Japan with criticized for violating the API in march twenty news was made against the non can fatly access the personal data of the company。

There was not a VI of the person data as the non Japanese finger handled the person present to the as source service agreement made between the gender and the company however because the Japanese people heavily rely on the social media service and many did not understand the person data with transferred to a side of Japan that about the socialb on how the person data should be handled。There are three ways to transfer data to officer third party in compliance with the API first you adapt the transfer a person data to a third party that is located in the UK or European economic area this is because the third party must handle the person data in compliance with the gdpr alternative you are doubt to transfer person data to side of Japan if you obtain a consent from the data subject to for that transfer。

Third you are to transfer the person there to after third party that has appropriate internal control to continuously implement appropriate measures to protect the person they are safe and from being the destroyed or temperable。The twenty minutes to the methods when in obtain consent from the subject you must provide certain information to the data subject obtaining the consent。In practice the companies are expected to include this informationm to the policy policy and make it available on their website。

First the name of the or jurisdictions where the presentel is transferred if you are notable to specify the country or jurisdictions you must alternatively explain the reason why you're not able to specify and other relevant so that that data are subject can reasonably predicted how the personal data will be transfered for example when I think you would transfer the person data to either mid China Hong Kong or Singapore you must say that image transfer the person data into either or all of the jusdictionions。In addition you must provide information as to the overview of the their privacy laws andrrigations of the relevant juridictions further you must indicate what measures the third party be implement to protect a person data。

As a result your privacy policy must be updated。If you die on the third alternative that is the transfer to the third party that has a appropriate internal control you must periodorically that is more than once a year Mar the third party this is very important because API allows the data subject to require disclosure of how you ensure the appropriateness of the handing of present data by the third party in response to disending you should the right toly monitor the third party in the assourcing agreement now I'm going to speak about the obligation to report the vaolation of API。

The twenty twenty amendment of the API has enhanced the obligation to report to the Japanese which is called personal information protection commission or PPC。If the destruction or tempering has occurred this amendment also became effective on first of April twenty twenty two under the new API if you recognize the wreckage of person data the companies required to report the deage to PPC within five days if sensitive data is included in the de or destroyed or temperal data。Of personal data may financial damage to the data subject such as of credit card number or dig or destruction or temp is occurred for new purpose for example digs occurred to unnoized access or the number of data subjects exceed one thousand。

In addition if you recognize the of present data you must notify the data subject as well within certain period though the API does not specify the period to ADD some bird on cbersurity Japan has experienced increased number of cur attack though the Japanese's government has examineed the instance of cur attack and caused for sub security measures there has been no a significant decision so far thats I'm speaking about the other regulationations。

If you provide games with in game purchases to the Japanese market you'LL be required To Be registered as a payment service business of area。Under the financial instruments and exchange act in Japan this has become critical issues because the Japanese government has begun to pay attention to the therefore ensure that you from the requirement。If we need detail information on this this is the most recent development of Japan's their security are andber security I'm going to pass my next colleague。Thanks e now one of the markets that is quite heavily regulated when it comes To Games is south Korea the age at which a gamer is classified as a child actually differs depending upon the type of game the platform and its content we'VE invited some friends that we work with often to talk to you about career。

Hello my name is jehoun and I partnering with the technology media and telecommication practice group in BK here in so Korea I'm very good to have this chance to speak on Korea data purpose law give the limited amount of time I only be able to touch prely on the most basic aspect of Korea data privacy regulation。But I hope it will be a good starting point for the companies looking to expand into the koreaian market in the future in my presentation today as you can see here I will be introducing bag aspect of Korea data purposericy law including what is the primary piece of regulation who does the law offer right two what the legal basis processing information cross of transports and data instant reporting obations。

So do post where is the primary data privacy low in Korea where Korea's comprehensive of protection state is the personal information protect act。In short people people is a similar to Euro gd p in structure and approaching but there are significant court deposits as well for example has relatively move restrict in terms of scope pro user personal information people was initially inac two thousand eleven but in august twenty twenty major amendment consolidated into people the mode data purpose regulations that are previously scatterd among depot statutes。

So now PI effectively the primary data pre law in Korea。In terms of who imposes people the personal information protection commission in short the PI PC PI pcs the primary pri regulatory in Korea the pip was establish in august twenty twenty as a resultable over of the data pva regime and since then it has been quite in regulating the data pvacy practices of companies or domestic ands observe。Impact the PI piece increasing this in its enforceement of the people and we will look atan examplepla but it has not been has done in imposing large amount of pan pines for related regulations so who and what type act does the people apply to the people price we deliver to one person information second that is process it and so this is on the next slide。

By a data controller concerning data process residing in Korea we take a look at each requirement more closely。Personal information as depend on the peoples to information that identies or living individual so this would be information like a person name。Emission or or the identifyers but personal information also increase information that while not by itself I identify ping or individual may enable itentation when easily combined with other information so this could be。

Ing could do any pieces of information as long as it can be easily combined with other Tyson information that is already in the actual or potential position of the data controller as you can see this is a pretty good DeFinition of the term。Po the personal information has To Be processed and by process under the people this meanss any type of collectionioning storage use valueated processing transport disc scsal and so again this is a very food Di so in general the each a to think would be to awesome that any kind of activity embving person permission will probably be consider processing on the people last the people oplie to anitt the subject to design in Korea so the data control can be domestic or poing it doesn't matter as long as the person information of Korea new JS is being processed the Korea regulator will apply the people to e Korea companies。

A prime example that was born in November two thousand twenty the pip in person PA。Maybe six million u dollars in penty pis potato private violations this was the largest ever of such piines and it is still being disputed by Facebook in court but I think this is a good indicator of the more asive regulatory trend in Korea。So what is the legal basis processing the primary legal basis on the people is the consent of the data subject consent must be obtained separately and prior to the processing so I be showing showing you can example you are in a bit but a lot of times companies will produce check boxes for user to indicate consent。

Consent must also be informed and by important people request that are data control discours certainant information to the data subject when as po consent。This include information such as for purpose processing that data retention periods and other things other than consent there are had prove the other legal basiss on the people but the ext and not often recd by the regulator the conceptable activity interests such as that under the gdpr does exist but the scope is much more restrictive so you do be safe to or that in most case this will let apply so the past option is the consent this is an example of what the cons us screen conflict with the Korean law would room like the left screen us in in is in Korea but I also include the light in Chinese in case it helps To Better understand what on example of the uri lo。

People I speak on courses thes I should first explain the basic two types of datas on the interestment and s provi interestly the sharing person information put the data contro own purpose or benefity so basically this is the also single data processing。

And it is a data control to data process of transport only example To Be when you share the data with the service providers like cloud storage providers in this case consent is non needed。And the data controlors only need discours details in the private policies or priva notice on the other hand so part provily post to the sharing person information put a reing purpose or pany in other words this is a data control to data transfer onan properties would be if you share that with another entity so the other entity can use these data improve its own services or process。In this case both consents and discrusure in their private policies is needed now having made the foundationund of two types of data transports when it comes to any COP the transports of data in principle this is also require consent but there is one exception。

If the crosssppo the transportys only need put the purpose of the data surgery and or interest mode of data processing then discoursing the related details in pre policy is sufficient so in short you can transfer personal information to the cons but you might have to obtain consent all discours details in your product of policies depending on the nature of the data transport。Lastly when it comes data incident putting o potato controllers who are it service providers and this included game service providers or day To Bridge thirty request notification within twenty two hours at the running of the incident they especially。

Means any unauthorizeding of users personal information。And the data control must notify not only the regulator but also the ope users。And the notification was to include certain legally required information such as proposed limit steps so this is the end of my presentation due to limit the time I alsoable to provide a new video but post introduction of current purpose law but I hope this was help to you。That brings us to the end of our journey through southeast Asia Japan and Korea。We hope you found this really insightful and helpful now I'presenters are on move meeting right now happy to take any questions that you have if you have any questions after our workshop or at any time in the future please feel free to reach out thank you。

问题啊，想要问我们今天的几位演讲嘉宾，然后都是非常欢迎大家在呃聊天框去随时去提出的啊，当然呢，就是我们也在会前和会后其实也都去进行呃，已经会刚刚在各个多个平台直播的时候也去进行了一个问题的收集啊，然后现在我们看到问题可能会相对来说有点多，然后我们今天QA的时间大概是30分钟左右啊，所以我们今天会根据呃根据就是今天的时间可能会去精选一部分的问题，但同时呢，也不用担心啊，我们也会去把所现在小助手们也在收集到所有的问题啊，然后去这样子在会后的话我们会通过啊，我们现在屏幕左方的这个小助手企业微信啊，然后我们会去给所有的这个添加的朋友，然后去进行推送，然后把我们今天所有提到的问题都还是会请到我们的律师去做一个呃解答，嗯，好，那那个呃，接下来呢，我介绍一下，我们就会进入到QA环节了，因为。

我们今天的几位嘉宾啊，其实都是来自于日韩等等的不同的这个区域啊，然后呢，也是我们请到了今天啊瑞盛国际呢，也同时请到了我们的，呃，这个娇传老师特会待会帮我们进行一个娇传，那也是非常感谢我们娇传老师艾特的一个支持，好那那个呃，我们是我们今天的演讲嘉宾都已经在线了，那他们今天的回答的话，会以呃英文为主，然后会稍后会帮我们去进行这个中英和英中的一个，呃翻译的好。那接下来呢，呃，这个是一个流程的介绍，那接下来呢，我们就会进正式的去进入到我们的这个今天的QA的环节啊，然后也是在那个会前，然后还有刚刚我们也看到了有很多热情的小伙伴们，呃都已经在呃踊跃的提问了，那我们先就是按顺序吧，我觉得按顺序我们可以先去啊问一下，那第一个是我们在那个呃，我我应该是在视频号上，我看到有个小伙伴他在问啊，就是呃艾这边待会就会帮我们翻译一下啊，就是第一个问题是关于呃，各个地区的游戏的玩家，然后如果想要去实现到全球的横幅，那能不能够去说在某一个地方啊，去部署到原站的服务器，然后让其他的国家的用户都来访问这个原站，那这样是否合规呢？

啊，请帮我们翻译一下吧。For the first question for the speaker d a is are there any compliance issues that a single origin server is used place around the world that is to say and all service set up in a certain location and all users we bought was of their location access to origin server。Yeah it's a really good question and generally speaking there's nothing particularly in southeast Asia that would restrict。

The ability to use one single origin server there are some markets where we do see a legal obligation to have a local server but that's really in markets where's emerging regulation like Saudi Arabia or the UAE。And even Russia as well where there are restrictions on using APP bar server so you'd need to have a local server stores the data first and then transfers it outside of BAT jurisdiction。一。一般来说呢。对呃，一般来说呢，在东南亚地区呢，就对这个是没有严格禁止的，但是呢，就也有一些市场了，就比如说呃，中东阿联酋啊那个。

啊，然后还有像那个俄罗斯的话呢，就也有可能呢，对这种。我当原站的服务器呢，是有限制的，然后可能这个需要呢。可能会需要呢，在当地呢，设置服务器，然后从当地的服务器呢，传输到海外的主服务器。Yeah in theory Vietnam could also enforce the same requirement but as we mentioned during the presentation it isn't something that's been enforced historically。What you will need to do if you want to single ad and server is have a privacy policy that tells users where the server is。

You will need to obtain consent from users in some countries to transfer their data outside to that single origin server like Europe or Turkey which we'talk about in a couple of weeks time but also Thailand as well。And then you need a contract between the different group companies that might be。Accessing the data in that origin server。理论上呢，其实越南呢，也有可能呢，有这样的要求，但是就是说我们在实践中呢，就还没看到越南去执行这个要求，那一般呢，如果呢，需要这么做的话呢，就公司呢，就可能呢，就需要在那个呃隐私政策里面呢，就进行一些披露，就这方面的披露，然后呢，需要呢，像这个用户取得他们的同意啊，就比如说呢，像那个土耳其啊，我们可能过几期会讲到土耳其这个有这方面的要求，那另外呢，就也需要就是如果是公司呃，就是集团的公司之间的那个数据传输的话呢，就也需要有一个这个集团内部的一个这个数据传输的协议。

Yeah I mean you home I have some thoughts on on career as well because there are some rules around data transfer there。那我们接下来也请一下这个女律师给我们介绍一下韩国的情况。Yeah。In the can the full south Korea side it is okay to use a single server for south Korea prayers and other prayers around the wall however indeed so the company will likely have to consider the issue cris transport of the personal data on the Korea road。Transport of data from Korea to a worldad depending on the specific nature and purpose the data transfers the company will have to either。

Obtain the consent and discours a matters in the comp private policy or simply discours the matter in the private policy。那在韩国呢，就其实韩国玩家也可以和全球其他玩家一起使用同一个站服务器，但是如果要这么做的话呢，就公司可能需要考虑一下韩国法律下面的个人信息跨境传输的问题，也就是说，嗯，从韩国向国外传输个人数据的问题，就根据跨境传数据传输的具体的性质和目的，就公司可能会需要在隐私政策里进行披露，或者是在进行披露的同时还需要取得数据主体的统一。

了解。嗯，了解我们那个第一个问题的解答啊，然后是到这里的啊，然后可以稍后也可以提醒我一下啊，然后那个第二个问题的话，呃，是我们在那个PC端这边，然后也看到就是有问到的是，假如游戏的数据服务器啊，如果要分为用户登录账户数据，然后还有分分为游戏匹配还有或者战斗数据的服务器，那是否就是分这么多的，呃服务器的话，那是否都会去受到当地的这个数据隐私法规的限制，然后以及就是还还有第二个就是说啊，哪些国家哪些数据是一定要求要存储在本地的啊，然后请艾帮我们翻译一下吧。

So the second question is if the game uses different service will user log in um and user account data and game matching battle data would all these be subject to local data privacy laws would any country require certain data to restort locally and of so which countries and what data。So maybe we can go to astro for this。Yeah and so it doesn't matter if those categories of data are are on different servers but if those servers were each in a different country then you would need to look at the country assess um where they located and with the that head impact on with the the local laws applied and then you'd also have to look at the transfer rules from the countries where the users were located to their country to see if that was permitted so for example if the server and the owner of the servers were located in countries such as Singapore Malaysia Indonesia the Philippines and Thailand the data processed on the server would be subject to those local laws。

So it's not as as k mentioned it's not required that data be stored locally in most of southeast Asia and。But there are these proposed laws and Vietnam that may require some local storage but you'd also be able to transfer of the information overseas in less um some exempions apply so it'd be able to apply to the relevant data protecttion authority to allow you to transfer the data overseas and met potentially not have to store the data locally。Now I think and duu will comment on the position for Korea。

嗯，那这些这这个不同类别的数据啊，是不是在不同的服务器上其实并不重要，但是如果这些服务器分别在不同的国家，那么就需要评估服务器所在的国家，以及这会不会影响数据是不是适用当地的法律，可是不是适用用户所在国向国其所在国传送数据的法律法规。比如说，如果服务器和服务的所有者在嗯，像新加坡、马来西亚、印尼、菲律宾和泰国这些国家，那么服务器处理的数据会受这些国家当地的数据隐私法的约束。那么也像天刚才提到，就在这个东南亚大部分地区，其实呢啊，也不要求把数据存储在当地。

越南呢，有一个新的法律提案，是有可能会要求将数据存储在呃本地的，然后另外呢，也可能呢，就是如果符合某一些豁免条件呢，就还可以将这个数据传送到海外，就比如说可能需要就是获得这个相关的数据保护机构的批准，那么我们接下来呢，就也交给尹律师来介绍一下韩国的情况后，Please。From south Korea。All different servers will still be subject to coate private law this is because all data so on these different servers will be To Get considered。Information on the coll law since the data really met with each other。To identify individual gamers quarter would generally doesn't requireredate To Be still really but if congress does or was to person information outside of Korea this will consider as close for transport of the person information which will require consent or discoursor in the private policy as I mentioned current one。

啊，那这些不同的服务器呢，都其实会受韩国数据隐私法的约束，就因为这些数据呃，其实会匹配一起，然后用来识别用户的，然后根据韩国的法律，这样不同服务器上的数据就会一定的被视为个人信息，那韩国的法律呢，其实一般呢，不要求数据在本地存储，但是如果公司在韩国境外去传输或者存储个人数据，那这个会被视为跨境传输个人数据，那就像刚才第一条问题的时候介绍过，就也会需要那个用户同意，或者呃是在隐私政策里面披露。

You give to。Tackle this question from the Japan perspective。Sure thank you and Japanese data all focuses on a personal data is process and food processes the personal data if the personal data regarding reasons in Japan is obtainedingrs all these servers will beive Japanese data。Japanese Japan does not require data To Be stored directly however if non Japanese company process the person of data it is regarded asppo the transfer of the person data regardless of the locationcational the server so even if the service roating in japanund。When non Japanese company force the person there it is regarded as propo transfer。

嗯，日本数据你司法关注的是谁的个人数据被处理，还有处理个人数据的是谁？如果在日本的业务里获得有关日本居民的个人数据，然后存储在服务器中，这些服务器是受日本数据隐私法约束的，日本数据隐私法的要求在数据在本地存储。但是需要注意的是啊，被日本的外国公司处理个人数据，无论这个服务器在哪里，即使是这服务器是在日本，都会被视为跨境传输个人数据。那这个问题就答完了。好的好的，感谢老师们的这个回答，因为我们今天QA的环节是大概30分钟啊，所以我们今天可能我刚看到有不少小伙伴在这个聊天群里面去发送到问题啊，然后但是我们先优先解答一些，就是之前已经提出来的，那剩下的呃小伙伴如果时间来不及解答的话，可以呃加我们屏幕左边的这个小助手的企业微信，然后把问题发给我们的小助手们啊，然后我们会去进行统一的在在会后去跟我们的去呃进行介绍啊，去去过呃咨询，然后之后也会推送给通过小助手推送给到这个想要问题的同事啊好，那接下来我们呃第三个问题呢，是呃问这个东南亚主要的国家的区域对于用户数据的访问，删除，修改，传输是怎么样去规定的，那像游戏研发商的研研发商该怎么样去操作啊，然后才能够去保证处理这个数据符合，呃。

当地的法规，然后请帮我们翻译一下第三个问题。So this question is how access the ratio modificationation transfer of use of data regulated in keep southeast Asian countries and regions how how do gain developers ensure about your processing of such data comprise withs。

So we'VE discussed the transfer obligations and the earlier equations but in respect to those data subject rights foris Eurasia and modification so many countries such as the Philippines Indonesia Vietnam and Thailand have all three rights。That then there's a couple so Malaysia and Singapore that enjoy the right to access and modification or。That's called correction but no right to easyia。And then in terms of what is required to ensure compliance the products would need to include functionality to allow for the users to exercise those rats so usually that's offered to users so they can do it themselves so for example they can download their contact details as well as games schools。

And then generally another ah contact is also offered um for those。Personal data that is not easily accessible by your you know self serve。嗯，我们刚才就讨论了那个数据传输相关的责任义务，那关于这个数据主体权利方面呢？嗯，在很多国家，就像菲律宾啊，印尼、越南和泰国，就用户都有刚才问题里提到的那三种权利，就访问权、删除、修改、更正数据权利，但是在有一些国家，就像马来西亚和新加坡，就用户是有访问权和那个修正改正权的，但是没有删除数据的权利。那要确保合规的话呢，呃产品需要提供允许用户去行使这些权利的功能，就通常来说呢，是会以呃自助形式提供相关的功能，让用户可以自己去行使这些权利，就比如说用户可以自己下载他们的联系信息和游戏成绩。

嗯，一般来说呢，也会另外再提供一个联系方式，就可以让用户使那个自助工具不盖的数据权利。嗯，好的，嗯，我们几位客都已经回答完了第三个问题，那我们接下来去到第四个问题呢，是呃想要问就是说无论是像特别是我们今天提到的亚洲日韩这些区域啊，然后他们这种海外的，呃，游戏玩家和用户的数据，那如果想要回传到国内来处理的话，行不行啊，如果是可以数据可以回国的话，那要怎么去做哪些操作，然后是合规的啊，然后以及呃想要问的就是啊，这个有的问题相对多一点啊，那想问的是哪些国家的地区是呃可以部署一套数据治理平台的啊。

好，帮我翻一下。So the next question and data of X p r c uses transferred back to the p r c for processing。If so what needs To Be done to enable this can a data governance platform be set up for multiple countries and regions and if so which countries and regions。Pro south Korea side the data of Korea new can be transported to the p r c of processing but this is really considered crus the transport personal information which require consent or disclosing the private policy as IP colon one yes the data。

The data Co users may be processed using a data governors principle set up Robert juia but even then the Co user data where be still be subject to coen data privacy law so the company was process the data in the manner that is complied with coen data privacy law。嗯，那韩国方面呢，就其实是可以将韩国用户的数据传输到中国国内进行处理的，但是就也像之前提到过，就这个会被视为跨境传输个人信息，所以是需要用户同意或者在隐私政策里进行披露的。然后呃，对于那个可不可以用一套的那个数据治理平台就也是可以的，嗯，但是呢，就是韩国用户的数据呢，就依然是会受到韩国数据隐私法的约束，所以呢，公司呢，还也还是必须以符合韩国法律的方式去处理这些数据。

Maybe'to care next。Thanks asta and for other countries in southeast Asia there's no specific restrictions that would prohibit transferring data back to China。In some cases in other markets will look at in future workshops like the us。They can specifically restrict the data transfer to China but it's very rare。Most data protection rules。Today do they require that you ensure appropriate technical control。And organizational control or user data。

And this would apply particularly for any data transfer to China we'see in a couple of weeks。How importance this is for Europe。These are things like key management。Data segregation。It security governance and regular audits。Again we'LL see that in other markets as we come to those in future workshop so there are quite important controls if you do transfer data to China。那其实一般来说呢，在东南亚地区呢，就不限制将数据传输回中国，但是呢，在某一些市场，就比如说像美国的话，其实是会有一些这方面的限制，但是这些是比较少数的，就大部分的，呃市场的话呢，主要就是嗯有有有有一些适当的那个技术上或者组织上的那个措施的话呢，就来保护这个数据的话呢，其实是可以让数据传输呃回中国的，就也比如说像那个呃欧盟的话呢，就也是这种情况，然后我们可能过几期呢，会介绍那这些嗯适当的嗯措施呢，可能就会包括比如说嗯。

有it安全治理方面的管理政策啊，进行那个审计啊，然后将不同的数据那个呃，隔离分开存储啊，然后还有就是管理这个密钥的措施等等等等，然后我们可能就是之后也会。呃，晚一些的别的，呃，Workshop session再讲一下，就是呃这方面的措施，还有那个各种地区，嗯表的有什么要求。

那因此这个题就这样。嗯，好的，感谢啊，感谢我们四个的今天的精彩的解答，呃，那因为我们今天QA环节已经超出了这个时间啊，然后就是呃后续的我们看后面应该还有不少的问题，然后呃，可能今天在这个会上是没有办法去做一个进一步的解答了，嗯，但是呢，呃就是我们也也欢迎大家可以添加到我们屏幕左边的这个小助手啊，然后那个我们会在会后的三天之内，然后我们已经收集了问题，然后发送给到我们的呃去做统一的解答，那在会后呢，呃几位speaker他们也会解答，之后呢，我们会通过小助手，然后把我们这个Q的一个合集，然后给推送给大家，然后去进行进一步的了解，那同时呢，呃，我们也是在会后的三天，然后呃，刚刚几位老师分享的这个演讲材料的话，以及呃这个联系方式，然后都在PPT上面，我们也会在会后三天，然后去给大家提供到啊，所以就是欢迎大家如果有兴趣进一步了解我们瑞国际的这个解决方案。

以及咨询服务的话，也是欢迎大家去添加到我们屏幕左边那个小助手啊，然后去我们可以去进行一个进一步的沟通啊，好的哦，那那个我们今天呃，就非常感谢我们四位speak的，然后今天的这个呃，非常干货的解答，然后大家都讨论的非常热情，好呀，那我们今天就先不耽误大家的时间啊，因为我们接下来还有一个环节。好的，And thanks a lott I get。Hero and thanks a。Thank you so much delighted To Be here。Thank you。好的，那现在我们QA环节结束了，那让我们切回到我们的这个主画面啊，然后也非常感谢到我们今天的四位老师的支持，那我们接下来就将进入到下一个环节啊，就是我们今天也非常呃荣幸的去请到了我们的呃腾讯云的这个演讲嘉宾，然后啊，我们张红山老师啊，然后会给大家去带来。

呃，带来我们这个呃演讲，那主要是我们这一次会是满足满足出海产品通用隐私合规的移动推送解决方案的一个分享，好的，那我们接下来下一个环节就会有请到那张山呢，他是呃二一年的时候加入到腾讯呢，先后从事的是啊天机时空大数据平台和移动推送TS这个产品的工作，那现在主要负责的是TS产品的这一类的呃业务啊，那他今天会给大家带来的演讲呢，我们稍后就会有请到我们的红山老师啊好，来，大家可以在我们的聊天框里面欢迎起来，好。

那好，老师可以现在准备上线了。嗯，好的，大家好，我我是张洪山，然后今天的话。根据咱们各位这个，呃，客户的这个需要，然后我们这侧的话给大家提供分享是呃，移动推送TPS的一个出海的解决方案和案例的一个分享。然后今天分享的内容的话，主要是分成三个部分，一部分的话主要是针对于这个出海游戏客户的，呃，针对于移动推送业务相关的一些痛点的一些分析和。我们对这个相关业务的一些理解，第二的话是针对于呃，移动推送啊，在出海的情况下的一些解决方案啊，最后的话是我们目前海外客户啊，然后尤其是游戏客户这一使用过程当中的一些经典案例。

然后一部分的话，我们来看一下，就是呃对应的这个移动推送客户在出海呃过程当中的一些相关的痛点。然后呃，目前来讲的话，实际上移动推送主要是给我们对应的移动端，那包括is卓啊，然后以及OS相关的这个移动端提供啊推送服务啊，这侧的话，有的客户，其实呃目前来讲的话，市面上有几种方式，那么两大体上是两种，一种的话是采取呃自己开发，然后去对接相关的这个厂商，然后以及自建的这么一种模式，那么第二种的话，还包括使用我们对应的第三方的这个移动推送服务，那如果说我们对应的客户的话，他在呃，尤其是这个无论是在我们国内还是出海的过程当中，他使用我们这个推送能力的时候，如果进行自建的话，他会面临着哪些问题。那么我们呃整理起来的话，目前主要是呃对应的这个五类问题，第一个的话，其实主要是跟我们对接厂商的这么一个对接过程当中的一个成本比较高，因为目前的话，其实市面上刚才提到的这个几种，呃，移动端的应用系统，那包括iOS，包括macos，然后以及我们对应的这个安卓端，那它的话都有这个对应的这个不同的这个服务要求以及技术标准，那么定期的过程当中的话，我们其实。

对应的技术团队要不断的去了解我们呃相关的这些技术文档和相关的一些要求，那对接过程当中的话，其实要对这个整体的过程要有所了解，并且要做频繁迭代，这个的话对我们当前的这个技术团队的这个接入的成本来说是比较高的，那第二点的话就是运营管理，因为本身运营这件事情上来讲是非常专业的啊，然后我们对应在尤其是投，那他对于海外客户的这个呃情况的一些了解，包括投放的过程当中，呃，呃与这个厂商通道的一些配合，那么以及这个推送过程当中啊使用的呃一些效果，那都都要有一个这个呃接触的过程，那么这个过程的话，其实整体上来讲的话，还是比较这个复杂，包括去了解相应的一些数据情况啊，这个是他自建过程当中会面临的第二个问题，那么第三个问题的话，就包括我们呃，整体通道的一个维护，因为本身来讲的话，推送对这个实现的推送效果。

以及推送过程当中能够快速的去把信息下发，然后到终端客户啊，进行相关的一些转化和展示，这个是非常重要的，那这部分的话，其实需要我们这个技术团队啊，有一个比较丰富的经验，以及这个过程当中的一些呃技术积累。那这块的话，其实对我。本身的一个团队啊，有一个比较强的技术要求，而且这个过程当中的话，也需要我们有大量的这个人力的投入啊，第四点的话就是包括我们一个消息的一个抵达，因为目前来讲的话，就是由于受到这个呃海外端的这个呃带以及这个信息通信的啊这么一个呃情况的一些要求和影响，那推送过程当中的话，其实这个推送效果啊，就会面临着一些问题，那如果说这个它是自建的一个通道的话，那他可能这个之前没有相关的一些经验，那就会影响到他推送的一个效果，最后的话，其实也是啊，本厂我们很多这个客户比较关心的就是关于我们这个隐私合规啊，这部分的话，其实呢，呃，就是尤其是我们，呃，这个初次出海的过程当中，可能对于海外的这个相关的这个法律法规的要求不甚了解，那他就会面临着这个啊，怎么能够有效投放我们这个推送，然后以及推啊投放过程当中。

啊，怎么能够符合相应的这个所在国的这个啊法律法规的要求，那可能会存在就是由于违反相关的规定造成APP下架的情况，那这个的话都是目前它自建整个渠道啊，这个整个移动推送渠道过程当中面临的一些问题，那如果说这个它采用了我们对应的这个TPS移动推送的话，那我们就会帮他去解决以上的几个问题，那其实主要带来的价值是在于我们可以提供这种省时省力，高安全可靠的啊这种推送能力。

那我来详细的这个讲解一下，第一个的话就是关于就是我们对接过程当中的一个省市的角度，实际上来讲就是尤其是我们东南亚地区啊，然后包括一些这个其他的海外地区啊，这个使用的这个对应的手机厂商其实也会相对比较丰富，那尤其是华人所在的地区的话，它会用到我们对应的这个华为，小米，OPPO VIVO这样的手机机型，那他的这个推送通道的话都是啊有独立的这种厂商通道，那如果想呃更好的去推送我们对应的信息，那就需要进行相关的对接。另外的话还有就是呃，谷歌的这个FCM，相当于它是一个通用的这种通道能力，那这块的话，如果说想去提供我们移动推送能力的情况下，需要把这些厂商都要进行依次的了解和对接，那如果使用了我们对应的一个移动推送服务之后的话，我们相当于就是一站式的可以帮助你啊，直接对接这些手机厂商，然后可以完成这个推送的。

服务，那第二点的话就是在省力的角度上，那我们的话其实不止提供了一个对应的一个嗯，Push的一个通道，那我们还提供了相应的这个一个推送运营的一个平台，那这个平台的话，可以帮助我们的运营人员来完成一些素材的管理，那用户的提取，推送的管理，以及数据的一些聚合分析，帮助客户后续能更好的完成相关的一些动作，那么进行迭代更新相应的一些运营活动，然后达到更好的一个转化效果，第三的话就是关于我们整个系统的一个稳定性，那大家其实。这个过程当中，呃，能够希望去了解我们腾讯云里面对应的产品，那也是对我们腾讯技术水平的一个认可，目前来讲的话，我们移动推送实际上不仅服务于咱们对应的这个，呃，就众多的客户，我们目前其实也在服务于咱们大家众所周知的这个腾讯的头部的这些APP，包括王者荣耀和平精英，然后以及我们腾讯新闻，腾讯体育，腾讯视频等啊，包括今年的过程当中的话，有这个重要的体育赛事，那么就比如说啊，我们对应的这个冬奥会啊，我们其实也是给他们提供了相关的这个推送服务的保障啊，然后这块的话，其实由于我们长期的这个技术积累，以及丰富的这个相关经验，我们可以做到一个系统可靠性达到三个九，然后可以啊，快速的这个进行消息的一个下发，然后可以保障我们推送的一个质量，然后第四点的话，就是针对于我们这种高抵达率，因为其实大家都很就本身推送过。

过程当中就是希望将有效的信息快速的呃，这个啊高抵达的下发到终端用户手里，那我们这块的话提呃，采取了这个组合推送这种方式，那包括我们可以提供这种。

呃，自动选择这种下发的手段，可以这个帮助选择对应的这种厂商通道，那么还有我们对应的一些自建通道，以及可以提供这种啊，对应的这种短信补的方式，可以最大化的提升我们这种抵达率。那最后的话就是关于我们数据的一些安全合规。因为这部分的话，其实目前我们很多出海客户啊，都选用了我们移动推送这个服务，那我们可以提供一个通用的这个合规隐私的这么一个。对应的一些条款，然后帮助咱们去呃理清和了解这个对应的一些情况，但这个过程当中的话，也需要我们对应的这个啊，客户的法务部门连同我们一起，然后来更有效的相关的这些服务落地。然后接下来的话是整体的话，就是前续我们看到了这个海外客户如果出海的过程当中，使用移动推送，我们可以提供的一个，呃，对应的一些，呃，这个遇到面临的问题和提供的这种服务，那接下来的话，我们来详细了解一下这个移动推送这款产品啊，到底是个什么样子，然后我们提供的这种解决方案啊，可以带来哪些价值。

那么移动推送TS产品的话，实际上我们。从总呃，从这个大家感知上来讲的话，其实是给呃，我们提供相应的这种啊推送通道的能力，那包括我们这种通知栏的消息。啊，包括我们对应的这个应用内的一些弹窗，然后以及我们对应呃这个手机端里面APP里的一些传消息，那这些能力的话，实际上是我们对应的一些终端的推送能力，我们希望的话就是我们移动推送可以去打造一个帮助客户进行啊人群圈选，然后推送下发以及推送分析一体的这么一个精准推送运营平台，那么这个平台的话，目前我们已经具备了这个覆盖我们主流的这个对应的操作系统，然后对的相关的可以提供相应的一些口些，另外的话，目前我们提供了这个的这个华米O以及谷歌的FCM这种通道这种推送能力。

啊，然后我们详细来看一下对应的这个通知栏的消息，那这部分的话，其实啊，我们可能看到的内容上来讲都是啊，我们这个手机端收到的这些啊通知信息啊，实际上来讲的话，我们结合这个啊，尤其是以这个安卓为主的。我们对应的这种呃，这个唤醒的这个通知消息的一些样式，那包括我们可以提供这种丰富的这个大图，然后文本，然后消息按钮以及媒体，并且结合我们这个通知提醒的一些方式，包括我们对应的铃声，震动和呼吸灯，然后更有效的帮助我们终端的这个呃用户进行呃了解信息和进行这种触发和转化。

然后这一页的话是我们啊来介绍一下我们对应的这个应用内的一些弹窗和自定义消息，那这部分的话，其实呃，我们可以看到这个右侧的一些图片，那这部分其实我们提供相应的这种技术能力之后，那我们对应的这个客户啊，或者各位的这个啊，对应的技术人员就不需要再进行针对性的开发，那就可以直接使用我们这种差的这种样式，那另外的话，我们可以啊，提供这种自定义的消息，那帮助我们在比如说消息中心语音播报红包的过程当中，然后提供对应的这个啊投送的这个消息的能力。啊，然后这一页的话，其实主要想说一下，就是我们TPS推送过程当中可以带来的一些价值，那这个价值其实呃就是因为我们前如果呃目前来讲的话都会呃提供这种推送的这种服务，或者带来推送这种效果，那使用了这个效果之后的话，在使用了我们对应的这个产品之后，呃可以带来的这个呃效果的这个数据的维度是什么样的，那我们如果提供的这个推送之后的话，那留存率可以提升到50%以上，那么使用的一个时长的日活可以达到提升这个20%以上，然后这个是对应我们。

啊，相应的一些使用时长以及留存率的一些效果的对比。然后接下来的话是我们目前来讲可以提供相应服务的一个六个主要的应用场景，那第一个的话就是我们对应的这个系统的消息通知，这部分的话，其实在我们啊这个手机端里面有对应的，比如说咱们的APP里面的这个用户的一些啊，这个购买的一些服务，然后平台的一通知，然后以及游戏呃，角色状态的一些提醒，那帮助我们对应的完成一些特定的这种特定的操作，那第二的话是关于我们社交互动，因为游戏的话，它是一个高频的这种互动的这么一个。

呃，一些场景或者是对应的这种呃这个呃相应的服务能力，那我们实际上就可以帮助我们的这个业客户在使用，用户在使用我们对应APP的时候，那完成我们对应的这个用户之间的这种互动，形成我们的这种功能闭环，提升用户啊这种活跃度，那第三的话就是关于我们对应的这个内容订阅的一些推送，那可能有一些呃特定的一些变化情况啊，然后我们使用过程当中的一些特定的一些场景的一些介绍，那这部分的话可以订阅之后的话，我们都可以提供这种推送的这个服务，那增加用户的一些消费度，以及用户的活跃度。那第四个的话就是关于用户的一些促活运营，那包括我们提供这种推送运营信息之后的话啊，进行这个新用户的一些推送产品的引导，然后另外对于我们流失客户的一些召回，提升一些日留存的一些效果，然后来呃，进一步的呃，提升我们整体的一个啊活活这个用户。

然后第五部分的话是关于我们这个活动的一些促销提醒啊，这部分其实啊，包括我们呃产品的一些推广，然后运营活动，然后这部分的话可以啊，在连同我们这个通知栏消息，以及应用内弹窗的推送，吸引用户的这种消费，然后提升我们对应的用户的一些转化效果，那最后的话就是关于我们应用内的一些消息中心啊，帮助我们终端客户不错每一个对应的这个重要消息，然后来提升运营的一些消息的抵达率。啊，那我们产品的部分的话，其实主要分成三层，那么我们因为下面的部分的话，其实都是为了我们应用服务的，那么这个过程当中的话，其实我们。对应的各位终端客户其实希望去了解啊，通过我们移动推送来啊，做到我们一些流失的召回，然后运营的转化，用户的一些促活，那么以及我们对应的这个功能体验啊，然后和我们对应的企业运营平台，然后提供这种精准化的一些投，那么我们其实在下半部分的话。

尤其是在终端测的话，其实提供相应的这种能力啊，是我们可以覆盖相应的主流的操作系统，以及我们以及我们可以提供多样式的这种消息类型，包括通知栏，应用内消息，自定义消息。然后以及配合我们相应的这种智能厂商通道以及离线消息队列，可以提升我们这种抵达率，那我们为了帮助我们的这个终端用户去更好的使用啊，我们对应的这个呃，移动推送服务的话，我们提供了呃相应的这种SDK的这个一键集成，然后以及推送助手，并且提供了这个问题排查工具，帮助我们快速的去啊集成我们的这个S在终端集成我们的SDK，然后帮助我们去做这个集成我们整体这种推送服务能力，然后第二层的话是关于我们推送层，那这部分的话，就包括我们可以进行这种人人群的圈选啊是呃，我们这一侧的话，可以提供这种自动化的一些标签，包括比如说省份、城市、设备、品牌、机型，SDK版本，那客我们对应的这个客户的话，也可以自动的自己去完成我们相应的这个业务的一些自定义的特殊标签，然后呃，包括我们投送的过程当中，可以使用账号，然后全量用户推送。

以及啊对应的一些token，然后帮呃去做这个呃，这个push的一些动作，另外的话，我们有对应的一些智能推送的这种能力，包括我们对应的这个定时自动循环和定速，那这部分的话都可以先先期的根据我们运营人员的一些计划去进行设置，然后完成推送动作。然后另外的话，我们整体的这个推送能力的话，前续都有介绍，我们这块有结合我们对应的这种厂商通道，那么以及呃，适配于海外市场的一些自建的通道，然后结合我们智能短信，普通短信可以呃做到我们这种抵达率的一些有效提升，然后另外的话，我们提供这种控制台的这个界面或者这个功能，然后帮助我们进行一些效果的统计，那包括我们推送的统计，以及行为的统计，这样的话可以啊，更有效的去分析一下我们当前的这个推送的一些效果啊，也啊更便于我们后期做迭代的这个啊运营活动，然后提升我们整体的这个运营的一些水平以及效果。

然后接下来的话就是我们目前来讲和这个呃市面上主流的呃一些这个推送服务产品去比较的话，我们当前的这个呃业界领先的这个技术能力在哪哪些方面，主要是在这个五个部分，那第一部分的话就是我们对应的这种高的抵达率，那在呃联网设备啊，这个我们对应的这个统计的日联网设备的情况下，结合我们短信的一些补推的功能，那么我们可以做到这种推送啊，这个到达率可以做到三个九，然后另外第二点的话，就是我们对应的这个并发量和推送速度这部分啊，尤其是我们对应的这个啊日联网设备比较高的这些用户的话，那我们可以呃短时间内做到这个快速推送啊。然后第三部分就是关于我们这个隐私数据，这部分的话，就是结合我们对应的这个隐私合规的一些要求，然后去做到这个符合啊这个，呃，结合我们对应的这个提供相应的一些能力，然后提供这种隐私合规的这个这些规范。

能力，然后第四部分的话，就是关于我们啊，提供这种全球的一个智能化的这个推送通道，我们结合对应的这个谷歌的FCM，那么去提供这种推送能力，最后的话就是我们系统的一个可靠性，这部分的话，其实前都有介绍，我们其实啊目前也经过了很多的这个技术的沉淀，也服务于各种不同的这种推送场景，然后都能够呃，做到这个系统的一个稳定性。然后这个是我们整体的一个运营的一些管理，呃管理的界面，那包括这个有对应的这个推送统计页面，然后有对应的这个创建推送，这种可视化的这种直观的这个这个这个效果，另外的话还有我们对应的这个用户分群啊，这个分群的一些界面，然后时间管理以及设备统计，那更有效的帮助我们完成这个运营，这个push运营管理的这个这些内容。

然后针对于我们专项的这种隐私合规的解决方案的话啊，呃，我们目前来讲的话，就是我们在腾讯云啊上面已经对于我们对应的这个隐私条款在啊，有对应的详细的一些呃内容条款的一些介绍，那我这里不做相应的赘述啊，大家在这个啊，这个出海的过程当中，然后有对应的对隐私条款的这个呃内容的一些使用的话，可以参考我们对应提供的这个隐私条款，然后大家可以进行参考的使用，那另外的话就是我们在出海的过程当中，那么我们首先这个各位客户的话，在呃，这个对应投放的这个所在国，然后去投放我们这个移动推送的内容的时候，那也要去了解我们对应的法务部门，然后也要去了解我们对应的这个当地的一些法律法规的一些要求，然后更能这个满足当地的一些这个需要。

然后如果说大家在接入使用我们对应TPS这个产品的时候，如果有隐私合规的一些这个使用上的一些问题，或者专专门针对于移动推送相关的这个隐私合规的一些疑问的话啊，也可以联系我们这个啊对应的产品组，然后我们可以提供相应的这个针对性的一些答疑或者一些协助，那因为本身是呃，目前来讲的话，这个出海的这个国家也是比较多的，目前有大约一百一百六到200多个国家，那各个国家的法律法规也不尽相同，那这个呃，如果说啊，大家对于这个投送过程当中有这个特别这个详细的一些法律法规的一些疑问的话，那我们这一侧的话也可以联系啊，我们可以联合我们对应这个腾讯的一些法务部门，然后针对于我们这个呃，T移动推送的这个使用产品范围内的一些合规的问题，提供一些咨询服务，那如果因为嗯本身各个国家的这个法律法规的一些专业性的话，可能我们后续。

也可以啊，帮助各位提供一些律所的这种呃，一些联系方式，然后可以帮助咱们更有效的去做好这个出海的移动推送方向的一些隐私合规的一些内容和方式。然后接下来的话就来介绍一下我们对应的这个游戏行业，我们在出海方向，然后提供的这种典型的一些案例。啊，目前来讲的话，实际上我们呃这个在呃，包括游戏在内的一些泛户领域，其实已经服务了，包括我们这个对应的呃，这个泛泛金融的这些行业都提供了这个移动推送这些能力，这是我们对应目前的客户的这个主要客户的一些logo啊，然后当前我们可以做到这个日推推送量的话，在500亿，然后覆盖的国家的话，目前有200多个国家，然后而且的话就是我们月覆盖的移动设备在15亿以上啊，目前我们可以提供对应的这个呃服务接入点，包括香港，包括新加坡，那这两个服务接入点的话，可以覆盖我们全球的其他的这个啊，对应的这个呃国家。

然后在使用的这个，呃，目前我们客户的使用场景上来讲，我们进行这个主要客户的一些场景的一些总结，包括我们金融在线it以及游戏行业，那因为今天的这个分享的话是针对我们出海游戏客户的，那我们就详细说一下，就是对于我们出海游戏客户在移动推送的场景下，我们会用到的个主要的一些使用场景，那主要包括四个方向，第一个方向的话就是我们比如说运营活动的一些预热，然后提供这种运营活动的推送，包括还有的就是我们回馈活动的一些推广，然后以及我们电竞开播的一些提醒，然后社区动态的一些通知，那使用了我们目前的这个客户里面，使用了我们移动推送这种服务能力之后，带来的一些客户收益有哪些，那包括我们对应的这个推送消息啊，可以快速的到达我们终端客户的手里啊，然后帮助我们终端客户第一时间的了解游戏动态，那另外的话还有这种高抵达率啊，不让每就是减少我们。

这个对应的这个终端用户。对客户的一些措施啊，就是呃呃，让我们每一个这个终端用户不会错失到任何一场这个电竞比赛，那么以及我们对应的数据统计，可以帮助我们对应的这个游戏的这个客户，可以用户的一些标签和兴趣，那么后续可以更有效的啊去做到我们这种这个相应的一些push动作，然后相应提供相应的这这个呃，促进我们相应的一些转换，那么我们整个的这个平台的话，实际上嗯，前序都有介绍，我们其实啊可以提供这种对应的一些素材，优化人群的定向，然后以及推送的一些中控实时的统计，然后并且的话，针对于我们对应的一些这个投送策略以及推送频度可以进行有效的一些控制，然后提升我们相应的这个push的一些转化率和智能的进行投送。

那么这个的话是针对我们腾讯游戏啊，对应的这个一些案例，那包括王者荣耀和平精英，然后斗地主这样的一些这个啊。大V的这些客户的话，那么他们使用我们对应的这个。这个推送服务的时候可以做哪些内容，包括我们这些全员的广播，然后根据目标客户进行这个账号的一些按包的推送，然后以及根据我们对应的地域兴趣的标签，可以进行相关的一些推送动作，那么这一部分的话，他在控制台做完相关的一些内容的编辑和处理之后，然后会呃，这个对应通过我们TPNS的这个服务器，然后可以这个呃，推送到我们对应的这个相应的这些游戏厂商的这个终端客户用户的手里，然后可以进行用户的一些激活，然后这块的话，就是我们整体使用过程当中啊，我们对应的这个客户的一些感言啊，因为我们整体上来讲的技术水平和技术实力，那可以做到我们这种高抵达和海量的这种稳定，因为我们游戏客户的体量相对于其他的APP来说都会是非常巨大的，那我们推送的过程当中的话，可以保证我们对应的这种高抵达和这种啊整体的这个推送效果，来帮助我们终端用户在使用铺功能之后。

助力产品的一个高增长。然后今天分享的内容就是这些，谢谢大家。好的，感谢红山带来的这个精彩的分享啊，那也呃也插播一下，就提醒一下我们线上的小伙伴们啊，因为这一次也是多平台直播，那如果呃，大家想要获取到我们今天的这个演讲的PPT材料的话，然后或者是有业务咨询啊，然后或者是有任何疑问啊，都可以添加到我们屏幕左边的这个小助手啊，然后去呃去咨询都可以啊，然后呃，那接下来呢，就会进入到我们这个QA的环节啊，我们那个呃小助手有收集到两个问题啊，那也请老师帮我们解答一下，嗯，好，第一个问题的呢，呃，就是想问一下呃，我们有一款有我有一款游戏涉及到的这个国家比较多啊，然后呢，因此呢，要在不同的国家去做这个不同的运营活动啊，那那要怎么办呢？然后看一下老师有没有什么好的建议。

嗯，好的，呃是这样，就是按照我们以往的这个经验的话，其实这个地方大体上有两种解决方案，一种的话就是我们本身的产品是给大家提供了对应的这个标签的功能，然后我们可以根据客户的对应的这个呃收集到的IP地址给他去定位它对应所在的这个城市，然后通过这个城市的标签可以区分对应的这个国家信息，然后给他进行定向化的去发送对应的运营策略，然后来完成刚才提到这个问题里的动作。第二的话，可能有些对应的那个产品的话，呃，他在我们这个系统里面去，呃建立对应APP的时候，就会区分他投送的国家和对应的版本，那这两种方式的话都可以帮助大家，呃完美的去这个推送，根据不同的国家去推送不同的运营策略，嗯。

啊就是这样，嗯，好的明白，嗯明白，那那个啊感谢老师解答，那我们其还有一个第二个问题啊，就是想问一下，像呃体量比较大，比比如说可能是日火把，然后我觉得他应该是能，那比如说像体量比较大的这种游戏的话，能怎么样呃去快速的覆盖到所有的用户的啊，以及还有推送这一块话，也想听一下老师的建议。嗯，好的，呃是这样，就是呃因为我们在推送过程当中的话，一般情况下呃会有这个不同的这种推送模式，那包括呃我们有这种全量推送，就是针对于所有客户的这种广播，然后另外一种的话是针对于不同的这个客群，我们去定向化的推这种呃个性化的服务，这个推送消息，那这两种模式的话，呃有些情况下，我们刚才提到这这个这个这个用户他的呃对应的这个游戏呃产品的体量比较大，那我们呃这个TPNS这款产品的话，实际上呃就是针对于这种呃Du数量比较大的产品，也是具备丰富的经验的，那包括王者荣耀啊，精英啊，然后腾讯新闻，腾讯视频这样的话，日活都是在几个亿的这么一个水平，那我们在推送的过程当中的话，其实针对于这种广播消息的话，那我们首先系统里面会啊去帮助大家创建任务，然后大家也可以进行这个。

相应的一些判断，然后去做一些这个防止啊，发送错误的这么一些，这个自行的一些这个判断和这个评判这么一个动作，第一步第二步的话，其实我们本身提供这个能力的时候的话啊，也考虑到大家的这个推送量大的时候的情况，所以我们在这个我们的核心技术能力里面的话，也包括我们可以在这个呃短时间内可以达到呃推送的这个量的话，达到这个呃每秒几千啊，几千的一个几千万的一个水平，然后这样的话，可以保证那个呃，我们推送的这个效率会非常高，可以在短时间内啊，可以投送到我们对应的这个用户的手里，然后另外的话，就是我们本身提供的这个能力的话，也是会有相应的这个高的一个保障的稳定性啊，然后也可以帮助这个不仅是能够快速的抵达，也可以这个能够准确的抵达到我们用户端的这个这个端这一侧，然后针对于个性化的推送的话，因为。

本身它的体量可能会呃，相对来说，呃，这个也跟我们这个游戏本身的这个dau数量有关，我们其实利用的技术上来讲是一致的，只是说大家在推送的这个范围上和这个针对内容的斟酌上来讲的话，就是我们其实的合作关系在于就是我们的用户去针对内容进行把关，然后我们这侧的话，底层提供这种好的这种推送技术和稳定的这个抵达效果啊，主要就是利用这样的这个能力来帮助大家去做好这个推送服务，主要就是这些。

啊，不好意思，刚忘记开麦了啊，那谢谢老师啊，刚刚的这个回答也是非常的详细啊，希望能够解答到我们线上这一位呃提问的小伙伴的这个问题啊，那那个呃，我们就现在这一次的Q的话，这个问题就都问到了，然后也非常感谢我们红山老师的今天的这个呃，精彩的分享，还有非常干货的回答啊好，那我们今天的呃，本场的这个零一期的我们第一期的这个直播就先到这里了，那非常感谢我们今天所有这个嘉宾的支持啊，然后那个呃，我们线上的观众也可以稍微留步一下啊，我们可以扫码一下我们屏幕上的这个满意度的问卷，然后对我们啊今天的这个内容去提供一个建议啊，如果您这边呢，有想要更多的听到的一些内容啊，然后也欢迎就是说给我们去进行反馈，那我们也会在后续去为大家尽量的去进行这个呃，内容的更多和更干货的内容的一个。

来安排啊，那并且呢，也是呃，大家可以看到我们屏幕上这个可爱的虎年公仔啊，其实我们为大家去申请到的这个特殊的一个问卷的福利，那因此呢，大家填写这个满意度问卷的话，是有机会抽取到我们的这个虎年公仔的，然后这概率其实啊非常的高，那这一次是三位中间有一位的这个概率，所以欢迎大家去抽取啊，它不是一个非常小的公仔，是非常大的，并且是自带一个十二生肖的盲盒，那也是希望大家能够呃去中到大奖，那所以也欢迎大家要积极的去扫我们这个，呃，屏幕左边的这个大的二维码内容满意度的一个调研，是非常有机会去获取到公仔的，那右边的这个企微的小助手呢，是我们，嗯。

屏呃也是会大家无论有任何疑问啊，或者说是业务咨询啊，或者需要我们的这个演讲呃材料PPT的话，也是可以添加到我们屏幕右侧的这个小助手啊，我们会在会后的三天啊以内，然后跟我们的去进行确认，然后呃提供到我们这个会议的演讲材料啊，那也提醒一下，因为这一次的这个呃直播的话是没有呃没有这个直播回放的啊，因为也是有一些啊关键的信息呢，我们也是跟speak都确认过，那我们本轮的话是不会有回放的啊，所以就是欢迎啊，大家可以去获取到我们的演讲资料，那下一次呢啊，下一次的这本轮是我们的第一期，那我们第二期的话会在5月19号的下午三点和呃三点的时候继续准时开播，那我们是海外呃，游戏出海四大区域合规政策四期解读，那我们从5月12号到6月2号的每个礼拜四呢，都会去进行这个呃合。

政策的这个详细的解读，那下一场的话是5月19号的中东专场啊，然后这一块就欢迎大家要来去了解一下这个中东的，呃，这个合规的政策，然后还有各种各样的这种合规的信息。好，那无论那个呃，大家有任何问题啊，还是想要业务咨询的话，都可以继续加到我们的小伙伴，那我们后续的话也会去推出更多的这个游戏的啊，相关的无论是出海还是国内的这个干货的非常干货的这个直播的活动，那也欢迎大家去多多关注到我们啊，那我们今天的直播呢，就先到这里了，那就再次感谢我们今天所有的讲师的分享啊，因为我们有很多讲师在国外，他们也是克服这个时差的困难，后来参与了啊，那也非常感谢我们今天线上的小伙伴们的积极的提问，然后还有非常准时的这个观看啊，那我们就啊下次下一期再见吧，5月19号中东专场再见。